An EA representative has called the launch of Battlefield 4 "exceedingly successful" despite the fact that most players weren't even able to play the game for the week following its launch, and those who did get in often suffered from crashes and erased save progress.

Cornered by RockPaperShotgun on the DICE summit's red carpet, EA's chief creative officer Richard Hilleman was questioned on the launch, and not only glossed over the reporter's concerns, but dismissed them outright as "noise." 

"I think there was a lot of noise about the game, but some of that was a function of our surface area. The more customers you have the more noise becomes available. We did things wrong. We know that. We're gonna fix those things. We're gonna try to be smart about what customers want in the future. 

"But I'm not willing to accept - and I think most of my customers are willing to say - 'it's a bad product, I wish I didn't buy it.' That's not the conversation we're having now. I think what we're hearing is, 'you made a game we really liked. We would've liked it a little better if it didn't have these problems.'"

When questioned about how the massive failures of Battlefield 4 and SimCity - failures that Hillemen and co. have apparently ignored outright, if the above quotation is indication enough - have impacted the publisher's development process going forward, Hilleman dumped all of the blame on DICE.

"That team got to ship the game they wanted to. I don't think we really pulled it out of their hands."

So DICE wanted to ship a broken game that would turn longtime fans against them and force them to abandon development on future project? Wow, problem solved!

In all seriousness, that last quote directly contradicts multiple reports of EA pulling the game away from DICE early in order to beat CoD to retail.