Yes i watch e-sports.
Blow up to me means make it to television with real airtime and ads. And i dont think it will reach that point. Yes we are getting tens of thousands of people to tune in but the market is so small.
The amount you have to dumb down a strategy game like SC2 for mass appeal would make is a massively different game. I mean even things like Halo, MW2, etc all have the mass appeal, but that didnt make it on successful on TV either.
SC2 is certainly expanding, and the NA market is certainly here but hit mainstream? It really cant happen.